I just purchased this brush last night and it was so great, I had to immediately review it! Before this brush, I was using the Sephora brand brush #55. That brush was hard to control and difficult to blend out liquid foundation. It would leave behind noticeable streaks if you didn't work with it. It took so much time just to make sure I had even coverage and I wound up using more product. I considered getting the Sephora brand flat foundation brush, but at $30, it's a little pricey. I found this brush at my local Walmart and it was about $7. I've never used brushes from this brand before, but the color screamed out to me along with the price. Greatest buy ever! It was super easy to work with and the bristles were not too soft or too firm, they were just right. It gave me even coverage with my foundation AND no streaks were left behind! Plus I used about half the amount of foundation than before! It took up half the time and cost about $30 less then my previous brush. Who knew a drug store brand brush would be so awesome! I recommend everyone try this brush before you spend way more money on a brush from Sephora or another pricey makeup company! You wont regret it! Looking forward to trying the rest of the MODA line!!